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HubSpot TCO Calculator
Calculate the total cost of ownership (TCO) of your HubSpot software.
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Hover over % to see the percent of customers who incur no cost for that item
Cost item | HubSpot cost This column shows the total cost of ownership associated with HubSpot | Comparison cost This column is for comparing HubSpot with other vendors. What to ask? | |
|---|---|---|---|
TotalThis is the total cost of ownership | HubSpot Cost $undefined/year | Comparison Cost $undefined/year | |
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Total Cost of Ownership Report
Report generated on 06/04/2025
www.hubspot.com/tco-calculatorYour HubSpot TCO Report
Attract the right audience, convert more visitors into customers, and run complete inbound marketing campaigns at scale — all on one powerful, easy-to-use platform.
Your Cost Preferences
Marketing Hub:
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Sales Hub:
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Service Hub:
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Currency:
USD
Your HubSpot Cost Summary
HubSpot cost:
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HubSpot cost:
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Your Comparison Cost Summary
Comparison cost:
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Why HubSpot is a Better Value
Acquisition Costs
Data migration cost
Migrating data into HubSpot is not only quick and easy via file upload - it’s free.
External system interface cost
Data Sync by HubSpot provides two-way sync, custom field mappings, filtering, historical syncing with over 100 of the most popular business apps in an easy, code-free package at no extra charge.
Implementation/onboarding cost
Getting started is almost instantaneous. Provide your team with logins and access to the appropriate tools, and they’ll be up and running. Our customer support team is also ready to help with more advanced implementation and 90 day 1:1 tailored onboarding is provided at a minimal cost to help you move to HubSpot with minimal business disruption.
Integration cost
There are more than 1,500 out-of-the-box integrations in our App Marketplace — making it easy to connect HubSpot to your favorite tools in just a few clicks and at no additional cost.
Other acquisition costs
There are some add-ons available, mostly limit increases, however, most customers do not need them.
Software upfront/subscription cost
Why HubSpot is a Better Value
Operating Costs
Cost of additional contacts or user licenses
Additional operating costs
HubSpot includes tools that empower your teams to achieve compliance with confidence and security infrastructure that keeps your data safe. Learn more
Customer support cost
24/7 customer support accessed via live chat or email for Starter customers, and phone for Professional and Enterprise customers, is included at no additional cost.
Software maintenance cost
Software maintenance is included in your contract at no additional cost. HubSpot also invests heavily in improving and adding software functionality on a regular basis.
Training cost
You get access to product training from HubSpot Academy, the HubSpot Community where you can source help from fellow customers, an extensive Knowledge Base of expert advice on HubSpot tools, and a dedicated Customer Success Manager at no additional charge.
Why HubSpot is a Better Value
Personnel Costs
Total cost of personnel
Most customers do not need to employ a dedicated HubSpot admin because our software is so intuitive and easy to use. In fact, more software end-users rate HubSpot as very easy to use compared to competitors. Typically whoever is already responsible for your marketing or sales activities will be able to leverage HubSpot.
If you have more questions, visit the HubSpot TCO Calculator FAQ
"How did HubSpot obtain this data?"
We used the pricing information publicly available on HubSpot's website as of March 2024 for cost items with published prices, such as software upfront/subscription cost and implementation/onboarding cost.
HubSpot conducted an online survey to estimate the remaining cost items. The survey was sent by HubSpot to customers who owned either Marketing Hub (n=131), Sales Hub (n=172), Marketing Hub and Sales Hub (n=110), or Service Hub (n=68). As an incentive for taking part in the survey, respondents were given a $35 gift card.
The outputs generated by HubSpot’s TCO calculator are intended for informational purposes only and are provided "as is," without any guarantee of completeness, accuracy, timeliness, or specific results obtained from using this information. There is no warranty of any kind. It is important to note that individual businesses, including yours, may experience different outcomes based on various factors, such as markets, customer base, industry, geography, stage of development, and other relevant considerations. For more information visit hubspot.com/tco-calculator.
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Calculate Your Return on Investment
Use your TCO results to calculate the return on investment you could experience with HubSpot.
Your Software Cost:
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Your Other Costs:
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